“A real step forward in the quality and completeness of data exchanges with manufacturers. Format standardisation makes the processing of information more responsive. The optimisation of media data means that it can be relayed accurately to our customers, on our different web and paper-based resources.
This standardisation of the structure of exchanges between manufacturers and distributors is developed jointly and, what’s more, it’s free. It is a win-win partnership that favours the development of our companies.”